AA Bronson is a Canadian artist living and working in Berlin. From 1969 to 1994 he was a member of the artist group General Idea with Felix Partz and Jorge Zontal. They were well-known for their magazine FILE (1972-1989), their unrelenting production of artist’s books and low-cost multiples, and their early involvement in punk, queer theory, AIDS activism, and other manifestations of the Other.
General Idea’s AIDS logo appropriated Robert Indiana’s famous LOVE logo. It was expressed in paintings, sculpture, posters, wallpaper, stamps, billboards and even the Times Square Spectacolor Board as part of their IMAGEVIRUS project. It first appeared in 1987, and over the course of the next seven years, the logo spread like a virus in galleries, magazines, subways, trams, public spaces and city streets across the world.